~About Us~

Beauty You Can Trust

Pure IngredientsPure Ingredients
Since 2017, we’ve been obsessively curating the best of green beauty, combing through thousands of products so you can feel safe and confident in your choices. Whether you need help detoxing your skin or finding a skincare regimen that works for you, we’re here to help—no matter what your journey looks like.

Our Founder

Exceptional PerformanceExceptional Performance
Ms. Zabala started Korean Fairy Skin Care after traveling to south korea and falling in love with the daily skin care regimen they have.  After became learning about the toxicity in personal care products from a close friend who was diagnosed with breast cancer. His vision: A welcoming safe haven from an underregulated beauty industry—and a platform for people to have fun, ask questions, and connect with an incredible new generation of makers.

Our Standards

Cruelty-free Formulas  Cruelty-free Formulas
We’ve got your back. Everything we carry has been meticulously vetted by our team of experts—so instead of worrying about a product’s safety, you can enjoy what green beauty is all about: finding new ways to support your wellbeing, and having a great time along the way.

Our Process

Pure IngredientsQ-rated
From the hundreds of submissions we receive each year, less than two percent earn a spot in our curation. To pass the test, products have to be unquestionably best in class, free from anything on our Banned Ingredients List, and made by ethical founders who share our passion and authenticity.